This is also reinforced in their leadership style of wanting to be perceived as a high-end store where they are often located in high-end shopping centres near to luxury brands Buck, Zara has set up sophisticated technology driven systems, which enable information to travel quickly from the stores back to its headquarters in Arteixo in Spain, enabling decision makers to act fast and respond effectively to a developing trend.
Its core values are found in four simple terms: Perhaps its most unusual strategy was its policy of zero advertising.
On the other hand, management is the set of systems and processes that are designed to achieve those goals Gleeson, The Board of Directors set out the future goals to be achieved by the company in order to maximize the value of the company in the long term Inditex, Mainly, about its history, internationalization, the brand uniqueness and quick speed to consumers demand, and how the Kazakhstani consumers feel and react to its name.
Values refer to the manner in which the company hopes to achieve their goals and manage the organisation Louw and Venter, By choosing to be in the most prominent locations in a city, Zara ensures very high customer traffic for its stores.
Customers are the most important source of information for Zara, but like any other fashion brand, Zara also employs trend analysts, customer insights experts, and retains some of the best talents in the fashion world.
For example, it has outlined a Global Water Management Strategy, specifically committing to zero discharge of hazardous chemicals. The more fashionable and riskier items which are around half of its merchandise are manufactured at a dozen company-owned factories in Spain Galicianorthern Portugal and Turkey.
Trend information flows daily into a database at head office, which is used by designers to create new lines and modify existing ones. Zara has successfully raised its brand significance by adopting several new brand strategies, for example, offering ultimate fashion at a low cost.
However, brand communication is crucial in attracting new customers to the brand to support its growth. With various technological and business disruptions in the past decade, leadership in the 21st century will be influenced by constant change, geopolitical volatility, and economic and political uncertainty.
Strategic intent uses targets of a desired leadership position in order to guide a company to compete in an innovative way Hamel and Prahalad, High-quality fashion accessories at attractive prices founded in This causes the perception of potential customers towards Zara to be heavily shaped by family and friends, which may not be accurate.
The group is headquartered in a Coruna, Galicia, and Spain, where the first Zara store opened in. The clothing retailer has more than 2, stores in 96 countries and is the flagship brand of the Inditex Group.
Zara is renowned for its ability to develop a new product and get it to stores Founder: B. C.
Forbes. Zara is an international clothing brand which is a part of the Inditex Group. Zara’s products mainly focus at the clothing and their products are bought for the final use. Zara’s products mainly focus at the clothing and their products are bought for the final use.
Zara Brand Managament Words | 12 Pages Strategic Research [pic] BRAND MANAGEMENT MK Individual Assignment Theme: “Zara” brand Instructor: Elmira Bogoviyeva Written by: Tulegenova Aigerim - [pic] Abstract The focus of this paper is to analyze the one of the most popular brand name called Zara.
Zara‘s accounts on social media The 4Ps of Zara: 1. Product: Inditex describes Zara as the brand for the latest fashion for women, men, and children. Product lines include: apparel, footwear and accessories. Inditex also claims that Zara is not a luxury-brand. 2. Jun 02, · Zara’s leadership and management style take a very transformational approach as they encourage their employees to go beyond what is expected of them and promote an intrapreneurial culture (Louw and Venter, ).
Brand Uniqueness Not many people know this, but Zara is a very unique fashion company compared to other mega fashion brands.
Instead of focusing on inventing the next clothing item people want to buy, Zara built an advanced technology that can bias or push their entire clothing line production in blazing speed to meet what real customers are actually buying across the stores.Zara brand managament